BRAC
BRAC - space on earth
The plight of hundreds of thousands of Rohingya people is the world's fastest growing refugee crisis. Since 2017, nearly 700,000 Rohingya have fled the ethnic cleansing in Myanmar, and tried to seek shelter in neighbouring Bangladesh. Even to the present days, many of them are still living in camps and haven’t found a place on earth that they can call home. Among them, around 500,000 are children.
To draw worldwide attention to this heart-wrenching topic that must be talked about, we helped the children to send out a special message to the outer space, a desperate outcry for help, as they can find no space on the Earth.
bRINGING THE CAUSE TO EUROPEAN PARLIAMENT
To keep the Rohingya Crisis on the agenda of policy makers, BRAC hosted an exhibition at the European Parliament building in Brussels on 7th-8th January 2019, which featured the #SpaceOnEarth campaign, along with the artwork from British artist Hannah Rose Thomas. The exhibition sparked discussions among Members of European Parliament (MEP).
sOCIAL CONVERSATIONS
The campaign stroke a chord with people. Many are helping to share our message on social media.
RECOGNITIONS
D&AD 2019
Branded Content & Entertainment, Non-Fiction Film up to 5 mins - Wood Pencil
Direct, Direct Response/Ambient - Shortlist
The One Show 2019
Interactive & Online, Online Video - Merit
Cannes Lions 2019
Sustainable Development Goals, Peace, Justice and Strong Institutions - Shortlist