Xiaomi - master every scene

Xiaomi was launching their new phone models 12 and 12 Pro in Europe, with a highlight on their pro-level film-making capability.

As one of the core creative teams, we helped the agency win this pitch and create the launch campaign which includes two films, one for each phone model.

Xiaomi 12 - The Chase

Xiaomi 12 Pro - Every Scene

Produced by jung von matt