Nian & Tiago

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<channel>
	<title>Nian &#38; Tiago</title>
	<link>https://nianandtiago.com</link>
	<description>Nian &#38; Tiago</description>
	<pubDate>Tue, 16 Jun 2026 12:35:50 +0000</pubDate>
	<generator>https://nianandtiago.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Love You Cans</title>
				
		<link>https://nianandtiago.com/Love-You-Cans</link>

		<pubDate>Thu, 12 Mar 2026 14:41:37 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/Love-You-Cans</guid>

		<description>
	
	
Brand ········· Foster’s
Agency ······ Publicis London


	Love You 
Cans
Turning names on cans
into the love 
language 
between mates
	8M middle-aged British men feel lonely at least once a week. And while 61% of them feel awkward reaching out to their mate, 59% find it easier to bond over affectionate insults.&#38;nbsp;That’s why Foster’s launched a unique series of cans to help them reconnect, taking out its iconic wordmark to make way for common rude nicknames among British mates.
Order your mate a can with their “name” on it, at loveyoucans.com. 2 free pints on us.


&#60;img width="1691" height="952" width_o="1691" height_o="952" data-src="https://freight.cargo.site/t/original/i/98a94ab57921f93f0f8a926d9a6e5c407259ae9429da22809a451bc24e0acc13/lyc-kv.png" data-mid="249635126" border="0"  src="https://freight.cargo.site/w/1000/i/98a94ab57921f93f0f8a926d9a6e5c407259ae9429da22809a451bc24e0acc13/lyc-kv.png" /&#62;
&#60;img width="2079" height="1178" width_o="2079" height_o="1178" data-src="https://freight.cargo.site/t/original/i/6c2e485863778163533c3206bac95c289617c75737e38d83aa4ee11efc54a528/CAN.png" data-mid="249635342" border="0"  src="https://freight.cargo.site/w/1000/i/6c2e485863778163533c3206bac95c289617c75737e38d83aa4ee11efc54a528/CAN.png" /&#62;
&#60;img width="2376" height="1463" width_o="2376" height_o="1463" data-src="https://freight.cargo.site/t/original/i/1dbb1795c1eae5f575ae6e03a1fc216919d875f49551b9741033b264bd1bd409/can2.png" data-mid="249635343" border="0"  src="https://freight.cargo.site/w/1000/i/1dbb1795c1eae5f575ae6e03a1fc216919d875f49551b9741033b264bd1bd409/can2.png" /&#62;

	
&#60;img width="1366" height="684" width_o="1366" height_o="684" data-src="https://freight.cargo.site/t/original/i/4184c17073ebd20b4222c06299c4698e661bfa0c7c73d6c08bef9c2e03ca3713/lyc-small.gif" data-mid="245961423" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/4184c17073ebd20b4222c06299c4698e661bfa0c7c73d6c08bef9c2e03ca3713/lyc-small.gif" /&#62;
	

—
“Taken ‘This Drink’s Got Your Name On It’ To A Whole New Level”
&#60;img width="5000" height="1308" width_o="5000" height_o="1308" data-src="https://freight.cargo.site/t/original/i/0cc28189c4ede7e8b77e5e87d85c4ed6bd7a6df165622ff6a212af6fc5c1cb39/australian-white.png" data-mid="246015445" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/1000/i/0cc28189c4ede7e8b77e5e87d85c4ed6bd7a6df165622ff6a212af6fc5c1cb39/australian-white.png" /&#62;


OOH: 

Inviting the nation’s 
mates to reconnect 
with Love You Cans

(London, Manchester, 
Newcastle, Cardiff)
	&#60;img width="1075" height="537" width_o="1075" height_o="537" data-src="https://freight.cargo.site/t/original/i/b82e1d15a6f76d12ecd0b32306e7c74e0e1ee28212d29e010bd866835dd76dad/1771927726939-desat.png" data-mid="249636082" border="0"  src="https://freight.cargo.site/w/1000/i/b82e1d15a6f76d12ecd0b32306e7c74e0e1ee28212d29e010bd866835dd76dad/1771927726939-desat.png" /&#62;
	

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/895cde843f21f38051701b06410e43f19821195d1f53eb3762b9b14442c01bdf/5779.-Fosters-LYC_JCD_Wandsworth-Tower-West_Feb-26_View2FIll_2058.png" data-mid="249636017" border="0"  src="https://freight.cargo.site/w/1000/i/895cde843f21f38051701b06410e43f19821195d1f53eb3762b9b14442c01bdf/5779.-Fosters-LYC_JCD_Wandsworth-Tower-West_Feb-26_View2FIll_2058.png" /&#62;
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&#60;img width="3307" height="1858" width_o="3307" height_o="1858" data-src="https://freight.cargo.site/t/original/i/9c42ff4d2b70dfefa9db09abeb0c6ee9857eb7e35dc2eae9f6f0cdee3d99adf1/insitu2.png" data-mid="249636284" border="0"  src="https://freight.cargo.site/w/1000/i/9c42ff4d2b70dfefa9db09abeb0c6ee9857eb7e35dc2eae9f6f0cdee3d99adf1/insitu2.png" /&#62;
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—
“Speak To The Love Language Of Mates”

&#60;img width="450" height="192" width_o="450" height_o="192" data-src="https://freight.cargo.site/t/original/i/c1c28313343ecd1759375049c775dc5a77934aac02cdf43cba65789b541a3794/mirror-white.png" data-mid="246014889" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/450/i/c1c28313343ecd1759375049c775dc5a77934aac02cdf43cba65789b541a3794/mirror-white.png" /&#62;


	Influencer Activation: Tactical collaborations to target the message at our blokes
	

—
“The Insult Isn’t The Barrier To Connection.It’s The Catalyst.”
&#60;img width="400" height="456" width_o="400" height_o="456" data-src="https://freight.cargo.site/t/original/i/3456de4e9c9337201816c47e445d58b44deb7dc014ceb78b6e6fd469b7945be8/Contagious-white.png" data-mid="249635381" border="0" data-scale="4" data-icon-mode src="https://freight.cargo.site/w/400/i/3456de4e9c9337201816c47e445d58b44deb7dc014ceb78b6e6fd469b7945be8/Contagious-white.png" /&#62;


	Results&#60;img width="3000" height="1300" width_o="3000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/c39516841a87a80edd604546e3c3b0aa6c1c778096d73cbf2fd34f88ce80871a/landingPage_round.png" data-mid="246221038" border="0"  src="https://freight.cargo.site/w/1000/i/c39516841a87a80edd604546e3c3b0aa6c1c778096d73cbf2fd34f88ce80871a/landingPage_round.png" /&#62;
The cans were sold out in 8 hours.
&#60;img width="2829" height="598" width_o="2829" height_o="598" data-src="https://freight.cargo.site/t/original/i/b520134afc62b22304e43d21833a9bbfc86ef47708f6d92197fb9104d1d78d8a/pr.png" data-mid="247619266" border="0"  src="https://freight.cargo.site/w/1000/i/b520134afc62b22304e43d21833a9bbfc86ef47708f6d92197fb9104d1d78d8a/pr.png" /&#62;


&#60;img width="4035" height="1078" width_o="4035" height_o="1078" data-src="https://freight.cargo.site/t/original/i/f9db993763365de1650049593a50183f8f92bd4269bc308fa2ea23388fe36875/posts-4.png" data-mid="249554688" border="0"  src="https://freight.cargo.site/w/1000/i/f9db993763365de1650049593a50183f8f92bd4269bc308fa2ea23388fe36875/posts-4.png" /&#62;

2,000+ MATES RECONNECTED
18,000+ VISITS TO THE MICROSITE

147M+ PEOPLE REACHED+21% OFF-TRADE SALES DURING CAMPAIGN


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	<item>
		<title>Repicturing Homeless</title>
				
		<link>https://nianandtiago.com/Repicturing-Homeless</link>

		<pubDate>Wed, 25 Mar 2026 17:28:57 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/Repicturing-Homeless</guid>

		<description>
	
	
Brand ········· Getty Images &#38;amp; fiftyfifty
Agency ······ Havas Germany


	Repicturing 
Homeless

Homeless people became
stock photo models
	People see the homeless as poor, desperate, and beyond help. Existing campaigns simply re-affirm such stereotypes, and ask people to donate out of sympathy.

Instead of following down the spiral of pity, Getty Images partnered with fiftyfifty (a street magazine sold by homeless people), to help shift the negative public perceptions of the homeless, and collect donations in a meaningful way.


	&#60;img width="2005" height="242" width_o="2005" height_o="242" data-src="https://freight.cargo.site/t/original/i/e7eea34ac77a303903f6af0191a4d828308a2023aea386f305606763f1407e69/getty-award-logos-3.png" data-mid="249780973" border="0" data-scale="9" data-icon-mode src="https://freight.cargo.site/w/1000/i/e7eea34ac77a303903f6af0191a4d828308a2023aea386f305606763f1407e69/getty-award-logos-3.png" /&#62;
	

—
“Hard To Believe!”

&#60;img width="2000" height="2123" width_o="2000" height_o="2123" data-src="https://freight.cargo.site/t/original/i/25c9b3574241c0b74267f2547e59a9d3a8278028b0c62320b4f897e37e6dc90d/bild-white.png" data-mid="247537552" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/1000/i/25c9b3574241c0b74267f2547e59a9d3a8278028b0c62320b4f897e37e6dc90d/bild-white.png" /&#62;


	The Photos
	

Stock photos are abundant with common people scenarios. We took advantage of this feature to help people “repicture” the homeless as the same human beings as anyone of us, while turning an established online business into a long-term fundraising tool. In the first round, 129 photos were uploaded to gettyimages.com and istockphoto.com for people worldwide to purchase.
	

&#60;img width="1908" height="1273" width_o="1908" height_o="1273" data-src="https://freight.cargo.site/t/original/i/334ac2570bce92b28de0203613cab0835de1d719827aa40fe9a408977b3c185f/before-after1.jpg" data-mid="246505202" border="0"  src="https://freight.cargo.site/w/1000/i/334ac2570bce92b28de0203613cab0835de1d719827aa40fe9a408977b3c185f/before-after1.jpg" /&#62;
&#60;img width="1908" height="1273" width_o="1908" height_o="1273" data-src="https://freight.cargo.site/t/original/i/9ffc5d3a48655afad87d283e825513cbe29c82dbbe84ca1dd498408845f03fee/before-after2.jpg" data-mid="246505203" border="0"  src="https://freight.cargo.site/w/1000/i/9ffc5d3a48655afad87d283e825513cbe29c82dbbe84ca1dd498408845f03fee/before-after2.jpg" /&#62;
&#60;img width="1988" height="1326" width_o="1988" height_o="1326" data-src="https://freight.cargo.site/t/original/i/193c8cf291927ab42f89156c451df2f4ebbd4faaf84df7c1d3b25a1955a401a6/otto.jpg" data-mid="246505196" border="0"  src="https://freight.cargo.site/w/1000/i/193c8cf291927ab42f89156c451df2f4ebbd4faaf84df7c1d3b25a1955a401a6/otto.jpg" /&#62;
&#60;img width="4800" height="3201" width_o="4800" height_o="3201" data-src="https://freight.cargo.site/t/original/i/41cc72aa7ac11d4962a0f4fcc765ede0f60ac949c18c281780a5605b0b36d83a/RepicturingHomeless2.jpg" data-mid="246505197" border="0"  src="https://freight.cargo.site/w/1000/i/41cc72aa7ac11d4962a0f4fcc765ede0f60ac949c18c281780a5605b0b36d83a/RepicturingHomeless2.jpg" /&#62;
&#60;img width="3976" height="2652" width_o="3976" height_o="2652" data-src="https://freight.cargo.site/t/original/i/74a0fb78eccc7e79a64e179e4d901af20e754fe6d65ab0469eb71d5358931382/RepicturingHomeless3.jpg" data-mid="246505198" border="0"  src="https://freight.cargo.site/w/1000/i/74a0fb78eccc7e79a64e179e4d901af20e754fe6d65ab0469eb71d5358931382/RepicturingHomeless3.jpg" /&#62;
&#60;img width="1988" height="1326" width_o="1988" height_o="1326" data-src="https://freight.cargo.site/t/original/i/b9d837f33e0f4aae59f475e3cbf1a09daa952f4d19e874c6cae2a15d8a780720/muresan.jpg" data-mid="246505199" border="0"  src="https://freight.cargo.site/w/1000/i/b9d837f33e0f4aae59f475e3cbf1a09daa952f4d19e874c6cae2a15d8a780720/muresan.jpg" /&#62;
&#60;img width="1988" height="1326" width_o="1988" height_o="1326" data-src="https://freight.cargo.site/t/original/i/3e02bffde0c0d0146b7999c8a95bfdfb8f0269854aeb54bff137a10b523e1548/M04_Auto_Kalle_038_1.jpg" data-mid="246505200" border="0"  src="https://freight.cargo.site/w/1000/i/3e02bffde0c0d0146b7999c8a95bfdfb8f0269854aeb54bff137a10b523e1548/M04_Auto_Kalle_038_1.jpg" /&#62;
&#60;img width="1772" height="1182" width_o="1772" height_o="1182" data-src="https://freight.cargo.site/t/original/i/ab760960b22cf0bcc054119c86ce47140f335a46c5ff4803f28d7ca041076d8b/Post_Clean_Hotel_Jennifer_062-2.jpg" data-mid="246505201" border="0"  src="https://freight.cargo.site/w/1000/i/ab760960b22cf0bcc054119c86ce47140f335a46c5ff4803f28d7ca041076d8b/Post_Clean_Hotel_Jennifer_062-2.jpg" /&#62;


	—
“Anyone who thinks he has no prejudice 
should see these photos”

&#60;img width="2000" height="542" width_o="2000" height_o="542" data-src="https://freight.cargo.site/t/original/i/d791fa16fae267690a83b23b847c26e06928fc38448f26a09a09c7a9459607ec/focus-white.png" data-mid="247537675" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/d791fa16fae267690a83b23b847c26e06928fc38448f26a09a09c7a9459607ec/focus-white.png" /&#62;

	
Online Films
To promote the project, we created a series of online films, each focused on the story of one of our homeless models.
	

	—
“An Alliance Against Visual Stereotypes”

&#60;img width="2560" height="628" width_o="2560" height_o="628" data-src="https://freight.cargo.site/t/original/i/50db4a294ffe50760fae4139406cfd595ae46cbac10339cfdb593b5d88d73c24/esquire-white.png" data-mid="247546457" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/50db4a294ffe50760fae4139406cfd595ae46cbac10339cfdb593b5d88d73c24/esquire-white.png" /&#62;

	
Photo Exhibitions


 The exhibition toured around Germany. In each town it visited, it became a popular educational venue for local schools, and brought along more exposure for the project. People can interact with each photo on display and purchase it online.

	
	Düsseldorf, Johannes Church, hosted by Diakonie, 
Apr. - May 2018;Ahlen, St.Marien Church, hosted by Caritas, Sept. 2018;
Nuremberg, Conference hosted by DGS, Sept. 2018; 


	Cologne, Annual Conference of DGPPN, Nov. 2018;

Baden, Film Festival in Baden-Baden, May - Jun. 2019;Duisburg, Church Petershof, Oct. - Nov. 2019;
Hattersheim, House of St. Martin, Feb. - Apr. 2020;&#38;nbsp;

	
	&#60;img width="3007" height="1880" width_o="3007" height_o="1880" data-src="https://freight.cargo.site/t/original/i/fcd6c8a5f55c3b4d069f5ed4f5f7093d0329c410e6aa54922dcd5393af8b2138/exhibit1-4.png" data-mid="249798763" border="0"  src="https://freight.cargo.site/w/1000/i/fcd6c8a5f55c3b4d069f5ed4f5f7093d0329c410e6aa54922dcd5393af8b2138/exhibit1-4.png" /&#62;
	
&#60;img width="3352" height="1748" width_o="3352" height_o="1748" data-src="https://freight.cargo.site/t/original/i/e085c2d66258a88a44ac20982946db71029d6970938e684da0e197733aef9b32/exhibit2-3.png" data-mid="249649718" border="0"  src="https://freight.cargo.site/w/1000/i/e085c2d66258a88a44ac20982946db71029d6970938e684da0e197733aef9b32/exhibit2-3.png" /&#62;
&#60;img width="3356" height="1673" width_o="3356" height_o="1673" data-src="https://freight.cargo.site/t/original/i/abf2175dd9004173a64129d8ae903e733314d11771e7f79890e521c9393db9f5/exhibit3-1.png" data-mid="249649811" border="0"  src="https://freight.cargo.site/w/1000/i/abf2175dd9004173a64129d8ae903e733314d11771e7f79890e521c9393db9f5/exhibit3-1.png" /&#62;


	&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b57368d77b949f4cbe7c0eb46add2c84b2143dc1cf77c6d0a068b6d1b365966e/ESMBcQVXkAAEN8R-4.png" data-mid="249649836" border="0"  src="https://freight.cargo.site/w/1000/i/b57368d77b949f4cbe7c0eb46add2c84b2143dc1cf77c6d0a068b6d1b365966e/ESMBcQVXkAAEN8R-4.png" /&#62;


The mayor of Hattersheim (Germany) visited the exhibition at the House of St. Martin, on March 3, 2020.
	

	—
“Respect Instead
Of Prejudice”
&#60;img width="2000" height="233" width_o="2000" height_o="233" data-src="https://freight.cargo.site/t/original/i/43121ada3d1a9e77770430d5200b5a524ef245c70e05af3ce0de02f84527f8d9/huff-white.png" data-mid="247546988" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/43121ada3d1a9e77770430d5200b5a524ef245c70e05af3ce0de02f84527f8d9/huff-white.png" /&#62;


Global Development


 The project started out as an initiative in Germany, but more photographers and homeless NGOs around the world joined in. More photos were added to the collection from US, Hong Kong, Brazil, etc., turning the campaign into a global movement.


	&#60;img width="2575" height="1615" width_o="2575" height_o="1615" data-src="https://freight.cargo.site/t/original/i/049e25ce4cfb9fe61371937a941be6ae1c5262f585e47ba723d6e67e7de191b5/Global-Develpment-black.png" data-mid="247628176" border="0"  src="https://freight.cargo.site/w/1000/i/049e25ce4cfb9fe61371937a941be6ae1c5262f585e47ba723d6e67e7de191b5/Global-Develpment-black.png" /&#62;


	—
“Comes Out Of The Shackles 
Where Gloom And
Pity Prevail”

&#60;img width="335" height="328" width_o="335" height_o="328" data-src="https://freight.cargo.site/t/original/i/1354fd5ac1626e13863dfb51f9fe972d2eb96c78582f828ab654fb361a46c3c5/influenciawhite.png" data-mid="247547018" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/335/i/1354fd5ac1626e13863dfb51f9fe972d2eb96c78582f828ab654fb361a46c3c5/influenciawhite.png" /&#62;


Results


	&#60;img width="2825" height="798" width_o="2825" height_o="798" data-src="https://freight.cargo.site/t/original/i/c010b739a748e1704a823330e53d3f9c103a3933acdde96729a6d4dac8b6267d/pr-white.png" data-mid="247547535" border="0"  src="https://freight.cargo.site/w/1000/i/c010b739a748e1704a823330e53d3f9c103a3933acdde96729a6d4dac8b6267d/pr-white.png" /&#62;


Even the President of Germany applauded the project in his annual Christmas Letter.


	&#60;img width="3254" height="1704" width_o="3254" height_o="1704" data-src="https://freight.cargo.site/t/original/i/2ab79dab39a97a10f1f236c91c36f53b3b8b5e8776558fa4b42efbd3dc9b2b06/President-Letter-3.png" data-mid="249835735" border="0"  src="https://freight.cargo.site/w/1000/i/2ab79dab39a97a10f1f236c91c36f53b3b8b5e8776558fa4b42efbd3dc9b2b06/President-Letter-3.png" /&#62;
	

	&#60;img width="4035" height="1254" width_o="4035" height_o="1254" data-src="https://freight.cargo.site/t/original/i/c882edecd76216a388e59ea5bf206bd078974988d489c689bd4ab432968d69b4/posts-7.png" data-mid="249555293" border="0"  src="https://freight.cargo.site/w/1000/i/c882edecd76216a388e59ea5bf206bd078974988d489c689bd4ab432968d69b4/posts-7.png" /&#62;


155M+ TOTAL REACH


€‎1.4M+ EARNED MEDIA


</description>
		
	</item>
		
		
	<item>
		<title>The Spoiler Whopper</title>
				
		<link>https://nianandtiago.com/The-Spoiler-Whopper</link>

		<pubDate>Tue, 24 Mar 2026 11:15:04 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/The-Spoiler-Whopper</guid>

		<description>
	
	
Brand ········· Burger King
Agency ······ Grabarz &#38;amp; Partner


	The Spoiler
Whopper

Will you spoil your belovedfilm for a Whopper?


	When the last film of the most famous space saga was coming out, many brands were paying big bucks for sponsorships. Burger King did something wildly different, tapping into this global cultural phenomenon in the most unexpected way, while putting people’s Whopper love to the ultimate test.


	&#60;img width="964" height="212" width_o="964" height_o="212" data-src="https://freight.cargo.site/t/original/i/5a96fcf249aad6ef1e2d70279c8af0eda9fc8a7347817f1b040df8e5c49e341f/SW-award-logos-3.png" data-mid="249553034" border="0" data-scale="8" data-icon-mode src="https://freight.cargo.site/w/964/i/5a96fcf249aad6ef1e2d70279c8af0eda9fc8a7347817f1b040df8e5c49e341f/SW-award-logos-3.png" /&#62;
	

—
“J.J. Abram’s Worst Fast Food Nightmare”

&#60;img width="3304" height="683" width_o="3304" height_o="683" data-src="https://freight.cargo.site/t/original/i/54a749ef7d29b886b0f06d9bd2f45806e049c1af1a5c4124e2d74f2da7c2c16a/Entertainment_white.png" data-mid="246432443" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/54a749ef7d29b886b0f06d9bd2f45806e049c1af1a5c4124e2d74f2da7c2c16a/Entertainment_white.png" /&#62;


Digital Experience

A voice-activated coupon was placed in the BK app. People had to read out the spoilers to the app, which was checked in real time by voice recognition technology. Only correct reading unlocks a free Whopper.


—“A Bittersweet Dilemma”

&#60;img width="1280" height="182" width_o="1280" height_o="182" data-src="https://freight.cargo.site/t/original/i/227c373e9c1d6e9c7378f77dc87ee9eb781a8bda41eff000d268f39fcc0f9cc1/fast-company-white-small.png" data-mid="246438168" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/227c373e9c1d6e9c7378f77dc87ee9eb781a8bda41eff000d268f39fcc0f9cc1/fast-company-white-small.png" /&#62;


	Spoiler Restaurant

The restaurant served free food, but everything in there contained brutal spoilers of the film, carefully phrased to avoid copyright issues. Other than regular customers, fans of the saga were specially invited to the store. Everyone was warned before entering.

	
	&#60;img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/6d61c35c6f548fe46c1430f97a08f675c5397a758cbddbd719540af5cbcb7391/Screen-Shot-2020-02-16-at-3.33.08-PM.png" data-mid="249712853" border="0"  src="https://freight.cargo.site/w/1000/i/6d61c35c6f548fe46c1430f97a08f675c5397a758cbddbd719540af5cbcb7391/Screen-Shot-2020-02-16-at-3.33.08-PM.png" /&#62;


&#60;img width="3208" height="1800" width_o="3208" height_o="1800" data-src="https://freight.cargo.site/t/original/i/45fc518069074aceba52f1142eb18f400e3b3f59b8a1c05424c54c8f580fec8a/Bildschirmfoto-2023-01-11-at-18.05.29.png" data-mid="249712855" border="0"  src="https://freight.cargo.site/w/1000/i/45fc518069074aceba52f1142eb18f400e3b3f59b8a1c05424c54c8f580fec8a/Bildschirmfoto-2023-01-11-at-18.05.29.png" /&#62;
&#60;img width="3566" height="1998" width_o="3566" height_o="1998" data-src="https://freight.cargo.site/t/original/i/5903b7cbab4f48dceb357c82dea93e0a34e1afb3a45e282fe8e1a7fa7909a168/Bildschirmfoto-2023-01-11-at-18.18.27.png" data-mid="249712861" border="0"  src="https://freight.cargo.site/w/1000/i/5903b7cbab4f48dceb357c82dea93e0a34e1afb3a45e282fe8e1a7fa7909a168/Bildschirmfoto-2023-01-11-at-18.18.27.png" /&#62;
&#60;img width="2870" height="1606" width_o="2870" height_o="1606" data-src="https://freight.cargo.site/t/original/i/f14b68b6f20a2cfcdbf26b7c0e79a4f15d475721fedeb249f2405bc18e43f3a7/Screen-Shot-2020-02-16-at-3.39.52-PM.png" data-mid="249712915" border="0"  src="https://freight.cargo.site/w/1000/i/f14b68b6f20a2cfcdbf26b7c0e79a4f15d475721fedeb249f2405bc18e43f3a7/Screen-Shot-2020-02-16-at-3.39.52-PM.png" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/a49807d05367815c9efdf6e1e496f67497b2c625e96635e312cec3caaf8d5f9c/P2550613-3.png" data-mid="249712972" border="0"  src="https://freight.cargo.site/w/1000/i/a49807d05367815c9efdf6e1e496f67497b2c625e96635e312cec3caaf8d5f9c/P2550613-3.png" /&#62;
&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/6e1ad38a258077c4c38d893b025920c6d1f6603207a019356beed22af9ccec47/Screen-Shot-2020-02-16-at-3.41.29-PM.png" data-mid="249712956" border="0"  src="https://freight.cargo.site/w/1000/i/6e1ad38a258077c4c38d893b025920c6d1f6603207a019356beed22af9ccec47/Screen-Shot-2020-02-16-at-3.41.29-PM.png" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/f52b381788d92283aae0b9452dc08b89b91f6560396b9bfd3392b09342cd2d97/P2550805-2.png" data-mid="249712936" border="0"  src="https://freight.cargo.site/w/1000/i/f52b381788d92283aae0b9452dc08b89b91f6560396b9bfd3392b09342cd2d97/P2550805-2.png" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/a13c0c6f8edd47d6d71629f897dbb124e888259c05176aa74f364875fc5ca275/P2550590-2.png" data-mid="249713084" border="0"  src="https://freight.cargo.site/w/1000/i/a13c0c6f8edd47d6d71629f897dbb124e888259c05176aa74f364875fc5ca275/P2550590-2.png" /&#62;
&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/52c0983b3c013f6e42ec1ab57ad3227b88491978b06092012453edf9cbc46b91/Screen-Shot-2020-02-16-at-3.40.25-PM.png" data-mid="249713014" border="0"  src="https://freight.cargo.site/w/1000/i/52c0983b3c013f6e42ec1ab57ad3227b88491978b06092012453edf9cbc46b91/Screen-Shot-2020-02-16-at-3.40.25-PM.png" /&#62;
&#60;img width="2872" height="1606" width_o="2872" height_o="1606" data-src="https://freight.cargo.site/t/original/i/e2dd0f13e0d3878b76867db8403eb81acb1fcecf508350cea889425913750acf/Screen-Shot-2020-02-16-at-3.42.11-PM.png" data-mid="249713253" border="0"  src="https://freight.cargo.site/w/1000/i/e2dd0f13e0d3878b76867db8403eb81acb1fcecf508350cea889425913750acf/Screen-Shot-2020-02-16-at-3.42.11-PM.png" /&#62;
&#60;img width="2874" height="1608" width_o="2874" height_o="1608" data-src="https://freight.cargo.site/t/original/i/19d97982ac4232b3a8d9f4f92fa963c3a8257af2bdb35e203bcd5d5f3472a282/Screen-Shot-2020-02-16-at-3.41.44-PM.png" data-mid="249713248" border="0"  src="https://freight.cargo.site/w/1000/i/19d97982ac4232b3a8d9f4f92fa963c3a8257af2bdb35e203bcd5d5f3472a282/Screen-Shot-2020-02-16-at-3.41.44-PM.png" /&#62;
&#60;img width="2878" height="1610" width_o="2878" height_o="1610" data-src="https://freight.cargo.site/t/original/i/11a3e298ae1b54a171a2fa0a1ba6d90fd8028970abc9f152047b869830aef968/Screen-Shot-2020-02-16-at-3.40.54-PM.png" data-mid="249713270" border="0"  src="https://freight.cargo.site/w/1000/i/11a3e298ae1b54a171a2fa0a1ba6d90fd8028970abc9f152047b869830aef968/Screen-Shot-2020-02-16-at-3.40.54-PM.png" /&#62;


	Online Film


The 360-degree in-store “spoiler experience” was made into an entertaining online film, released in two versions: “Spoiler version” and “Safe version”. 


—
“Either A Completely Genius Idea 
Or Something From The Pits Of Hell”

&#60;img width="1024" height="495" width_o="1024" height_o="495" data-src="https://freight.cargo.site/t/original/i/70561f933090aae02cc98613ed5a49b44fc941eadd74e89f46c25d3d0c3384ed/vox-white.png" data-mid="246438192" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/70561f933090aae02cc98613ed5a49b44fc941eadd74e89f46c25d3d0c3384ed/vox-white.png" /&#62;


	Results
	

	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d2e0957de78171c9936c756a84b8fd3d82d7649a678fc936b4030886de473b7d/tv-3.jpg" data-mid="246431153" border="0"  src="https://freight.cargo.site/w/1000/i/d2e0957de78171c9936c756a84b8fd3d82d7649a678fc936b4030886de473b7d/tv-3.jpg" /&#62;


&#60;img width="2826" height="954" width_o="2826" height_o="954" data-src="https://freight.cargo.site/t/original/i/3003c857249144ff2d1c57293a4b4b37d0c61e4c831423babe1fcc30ca940a46/pr-logos-white.png" data-mid="246438199" border="0"  src="https://freight.cargo.site/w/1000/i/3003c857249144ff2d1c57293a4b4b37d0c61e4c831423babe1fcc30ca940a46/pr-logos-white.png" /&#62;

&#60;img width="500" height="470" width_o="500" height_o="470" data-src="https://freight.cargo.site/t/original/i/c9ea30f771145694b2b2f2edb53131bf0f282e39205c17335ea2c361e56d1ec4/gif3-round.gif" data-mid="249714572" border="0"  src="https://freight.cargo.site/w/500/i/c9ea30f771145694b2b2f2edb53131bf0f282e39205c17335ea2c361e56d1ec4/gif3-round.gif" /&#62;
&#60;img width="500" height="470" width_o="500" height_o="470" data-src="https://freight.cargo.site/t/original/i/5b31192e8b06a70f8551db988b75d477898aa7070864d2f6a0d52a87bcf0eaa4/GIf1-round.gif" data-mid="249714573" border="0"  src="https://freight.cargo.site/w/500/i/5b31192e8b06a70f8551db988b75d477898aa7070864d2f6a0d52a87bcf0eaa4/GIf1-round.gif" /&#62;
&#60;img width="500" height="470" width_o="500" height_o="470" data-src="https://freight.cargo.site/t/original/i/389a488b32de218cc095fd3a29bdac616f4bdb99419c31f05904fd9f1d597a5e/gif2-round.gif" data-mid="249714574" border="0"  src="https://freight.cargo.site/w/500/i/389a488b32de218cc095fd3a29bdac616f4bdb99419c31f05904fd9f1d597a5e/gif2-round.gif" /&#62;


	&#38;nbsp;

&#60;img width="4040" height="1491" width_o="4040" height_o="1491" data-src="https://freight.cargo.site/t/original/i/48172bfb102f273b25057d2a89b65908a9d323297054aa06c9b2fa3f2990d30a/posts-horizontal-copy.png" data-mid="249598772" border="0"  src="https://freight.cargo.site/w/1000/i/48172bfb102f273b25057d2a89b65908a9d323297054aa06c9b2fa3f2990d30a/posts-horizontal-copy.png" /&#62;


And how did Lucas Film React?
&#60;img width="2180" height="750" width_o="2180" height_o="750" data-src="https://freight.cargo.site/t/original/i/0accaedb5c0753d28f3bd7211c3a73723c03cb18b89fe1570401e33db68b21c0/matti-7.png" data-mid="249601667" border="0" data-scale="20" data-icon-mode src="https://freight.cargo.site/w/1000/i/0accaedb5c0753d28f3bd7211c3a73723c03cb18b89fe1570401e33db68b21c0/matti-7.png" /&#62;

	
2.2 BILLION TOTAL IMPRESSIONS
+330% POSITIVE BRAND PERCEPTION
DOUBLED PURCHASE INTENT


$10 MILLION EARNED MEDIA
+11x BRAND RECOMMENDATION
+75% APP DOWNLOADS


 </description>
		
	</item>
		
		
	<item>
		<title>Social Distancing Crown</title>
				
		<link>https://nianandtiago.com/Social-Distancing-Crown</link>

		<pubDate>Tue, 24 Mar 2026 15:53:14 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/Social-Distancing-Crown</guid>

		<description>
	
	
Brand ········· Burger King
Agency ······ Grabarz &#38;amp; Partner


	Social-Distancing
Crown

Reimagining the
King’s iconic 
crown for the pandemic
	
When the COVID lockdown restrictions began to ease, Burger King Germany wanted to announce the reopening of their restaurants, and help customers keep a safe distance from each other in store. 

This idea aimed to add some humour to social distancing policies, and bring smiles to people during the stressful time.

	
&#60;img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/96fe67071054f56ba747317e6157d9690ed3a346817b8d0244b4372153d0d7fe/Screenshot-2020-08-18-at-22.25.49.png" data-mid="249714614" border="0"  src="https://freight.cargo.site/w/1000/i/96fe67071054f56ba747317e6157d9690ed3a346817b8d0244b4372153d0d7fe/Screenshot-2020-08-18-at-22.25.49.png" /&#62;
&#60;img width="1667" height="2037" width_o="1667" height_o="2037" data-src="https://freight.cargo.site/t/original/i/18ea4fdcd05fe141b9583c750a72123dda6c9caa7acaf461e4cf681e36b3a840/SocialDistancingCrown_Lui_01-cropped.png" data-mid="249714878" border="0"  src="https://freight.cargo.site/w/1000/i/18ea4fdcd05fe141b9583c750a72123dda6c9caa7acaf461e4cf681e36b3a840/SocialDistancingCrown_Lui_01-cropped.png" /&#62;
&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c6fdc8db9c7cd9eedd5bb1b34314715987906fe952f9b2b6c244ea00d0b5d926/SocialDistancingCrown_Lui_02.png" data-mid="249714934" border="0"  src="https://freight.cargo.site/w/1000/i/c6fdc8db9c7cd9eedd5bb1b34314715987906fe952f9b2b6c244ea00d0b5d926/SocialDistancingCrown_Lui_02.png" /&#62;


—
“A Creative New Way To Keep 
Customers Socially Distant”


&#60;img width="3367" height="597" width_o="3367" height_o="597" data-src="https://freight.cargo.site/t/original/i/8f45bfcf1636a23fd4c0f7d491536bd13039aa5a3bc2ffa1669f9e18ad4dee93/NYP_New_York_Post_white.png" data-mid="246466658" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/8f45bfcf1636a23fd4c0f7d491536bd13039aa5a3bc2ffa1669f9e18ad4dee93/NYP_New_York_Post_white.png" /&#62;


We started with a simple post:


&#60;img width="830" height="1220" width_o="830" height_o="1220" data-src="https://freight.cargo.site/t/original/i/4800f42c48cbe559a6ced06e23b509c4bda572309c1201b8c241b4efa0d37222/crown-post.png" data-mid="249715030" border="0"  src="https://freight.cargo.site/w/830/i/4800f42c48cbe559a6ced06e23b509c4bda572309c1201b8c241b4efa0d37222/crown-post.png" /&#62;


And the Internet loved it ...


	&#60;img width="3000" height="1328" width_o="3000" height_o="1328" data-src="https://freight.cargo.site/t/original/i/fa874ef0fbbe8e37dcbaa57bf570be24c352a6f800a889b08ab262d49d60f77e/i-want-it.png" data-mid="249715108" border="0"  src="https://freight.cargo.site/w/1000/i/fa874ef0fbbe8e37dcbaa57bf570be24c352a6f800a889b08ab262d49d60f77e/i-want-it.png" /&#62;


—
“Now You Can Social Distance And 
Feel 
Like 
Royalty At The Same Time”


&#60;img width="1024" height="968" width_o="1024" height_o="968" data-src="https://freight.cargo.site/t/original/i/2df62f72181ce3dcae29550a292a062619a68f6e5390a02145ad27f6f1a2020a/fox-white.png" data-mid="246468216" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/1000/i/2df62f72181ce3dcae29550a292a062619a68f6e5390a02145ad27f6f1a2020a/fox-white.png" /&#62;


Overwhelmed with requests from all over the world, we gave people&#38;nbsp;a DIY guide, so everyone can build the giant crown by themselves.


	&#60;img width="829" height="969" width_o="829" height_o="969" data-src="https://freight.cargo.site/t/original/i/71a79e020979b387657474e3939db90075687406896f805709ad15549858c218/diy-2.png" data-mid="249835858" border="0" data-scale="86" src="https://freight.cargo.site/w/829/i/71a79e020979b387657474e3939db90075687406896f805709ad15549858c218/diy-2.png" /&#62;
	

And build it they did.


&#60;img width="1430" height="1240" width_o="1430" height_o="1240" data-src="https://freight.cargo.site/t/original/i/aacb768d5a7b5dd50b4ec53da90d0aef015f88e0f4eff76d924696cc2185de69/couple-2.png" data-mid="246446416" border="0"  src="https://freight.cargo.site/w/1000/i/aacb768d5a7b5dd50b4ec53da90d0aef015f88e0f4eff76d924696cc2185de69/couple-2.png" /&#62;
&#60;img width="780" height="501" width_o="780" height_o="501" data-src="https://freight.cargo.site/t/original/i/a5926e4099719986f0e03b17df1cdc168c55654427cea4a95b46cbff13bf2273/kid.jpg" data-mid="246446417" border="0"  src="https://freight.cargo.site/w/780/i/a5926e4099719986f0e03b17df1cdc168c55654427cea4a95b46cbff13bf2273/kid.jpg" /&#62;
&#60;img width="750" height="656" width_o="750" height_o="656" data-src="https://freight.cargo.site/t/original/i/38eb72c8d53d1d7e44c0dfd11e117c91501fc0e775359498aed0817c217a09b5/IMG_0388-1.png" data-mid="246446418" border="0"  src="https://freight.cargo.site/w/750/i/38eb72c8d53d1d7e44c0dfd11e117c91501fc0e775359498aed0817c217a09b5/IMG_0388-1.png" /&#62;
&#60;img width="750" height="892" width_o="750" height_o="892" data-src="https://freight.cargo.site/t/original/i/446214866b5b4e17f9cf263072f92dfc0b1598934252592660f99d22978b7b5f/books.PNG" data-mid="246446419" border="0"  src="https://freight.cargo.site/w/750/i/446214866b5b4e17f9cf263072f92dfc0b1598934252592660f99d22978b7b5f/books.PNG" /&#62;
&#60;img width="842" height="730" width_o="842" height_o="730" data-src="https://freight.cargo.site/t/original/i/f162c5f8c75c314ad467a2e00faabecdd6ac5f26be317be5243d33e8da1f32d3/dance-4.png" data-mid="246446420" border="0"  src="https://freight.cargo.site/w/842/i/f162c5f8c75c314ad467a2e00faabecdd6ac5f26be317be5243d33e8da1f32d3/dance-4.png" /&#62;
&#60;img width="842" height="1020" width_o="842" height_o="1020" data-src="https://freight.cargo.site/t/original/i/25994c8220bd3602e30b6f91e939f21322a4e1b903293e4c746e5d2a38645f63/diva.png" data-mid="246446421" border="0"  src="https://freight.cargo.site/w/842/i/25994c8220bd3602e30b6f91e939f21322a4e1b903293e4c746e5d2a38645f63/diva.png" /&#62;
&#60;img width="675" height="765" width_o="675" height_o="765" data-src="https://freight.cargo.site/t/original/i/bedbbda1e3f2478453ae7c9a69f4144e73b47587ac6c7f274d9f8469f811991c/salute.png" data-mid="246446422" border="0"  src="https://freight.cargo.site/w/675/i/bedbbda1e3f2478453ae7c9a69f4144e73b47587ac6c7f274d9f8469f811991c/salute.png" /&#62;
&#60;img width="652" height="731" width_o="652" height_o="731" data-src="https://freight.cargo.site/t/original/i/45e065723a7fb9dfe9f5fa4bf69a9ad8ec247d0184a068224caefedd3035d7b3/IMG_0384-1.png" data-mid="246446424" border="0"  src="https://freight.cargo.site/w/652/i/45e065723a7fb9dfe9f5fa4bf69a9ad8ec247d0184a068224caefedd3035d7b3/IMG_0384-1.png" /&#62;
&#60;img width="750" height="613" width_o="750" height_o="613" data-src="https://freight.cargo.site/t/original/i/77e17312b88047d1078d81e7464363eae426b674e9bda5b986711ad4bbf3a5da/IMG_0383-2.png" data-mid="246446423" border="0"  src="https://freight.cargo.site/w/750/i/77e17312b88047d1078d81e7464363eae426b674e9bda5b986711ad4bbf3a5da/IMG_0383-2.png" /&#62;


	—“BK Accessories, Now Suitable 
For Social Distancing”


&#60;img width="1212" height="312" width_o="1212" height_o="312" data-src="https://freight.cargo.site/t/original/i/2874e19beaf960cd0253827428d22d01cce48dbd21d430d8252a4ee7ab5b5d93/vogue-white.png" data-mid="246468272" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/2874e19beaf960cd0253827428d22d01cce48dbd21d430d8252a4ee7ab5b5d93/vogue-white.png" /&#62;


Burger King of different countries embraced this idea. 
Some even used&#38;nbsp;the activation for its own store reopening.


&#60;img width="752" height="1069" width_o="752" height_o="1069" data-src="https://freight.cargo.site/t/original/i/672186094ec1d0e58c0b60fe81667047c24b566dd942a3088b43f0a59d077704/bk-portugal.png" data-mid="249763978" border="0"  src="https://freight.cargo.site/w/752/i/672186094ec1d0e58c0b60fe81667047c24b566dd942a3088b43f0a59d077704/bk-portugal.png" /&#62;
&#60;img width="754" height="1045" width_o="754" height_o="1045" data-src="https://freight.cargo.site/t/original/i/3b4c2c651fcd6ee7b8283b36c9548eca5ff3ca3ec2757285ea866663f7156a99/bk-thailand.png" data-mid="249764116" border="0"  src="https://freight.cargo.site/w/754/i/3b4c2c651fcd6ee7b8283b36c9548eca5ff3ca3ec2757285ea866663f7156a99/bk-thailand.png" /&#62;
&#60;img width="752" height="755" width_o="752" height_o="755" data-src="https://freight.cargo.site/t/original/i/58a20387405858ae671d1327bd7406a8f21035654e661248ae23ec196267c150/bk-malaysia.png" data-mid="249763744" border="0"  src="https://freight.cargo.site/w/752/i/58a20387405858ae671d1327bd7406a8f21035654e661248ae23ec196267c150/bk-malaysia.png" /&#62;
&#60;img width="1060" height="1297" width_o="1060" height_o="1297" data-src="https://freight.cargo.site/t/original/i/dfa419c5cf207b778388bd10e0eed66ea86829568642f181783a97da16ec3f27/bk-us.png" data-mid="249764202" border="0"  src="https://freight.cargo.site/w/1000/i/dfa419c5cf207b778388bd10e0eed66ea86829568642f181783a97da16ec3f27/bk-us.png" /&#62;
&#60;img width="752" height="719" width_o="752" height_o="719" data-src="https://freight.cargo.site/t/original/i/a5000470f10029d25c449e863533e733f1eacb338bad96bce403a41f79abddb5/bk-singapore.png" data-mid="249764083" border="0"  src="https://freight.cargo.site/w/752/i/a5000470f10029d25c449e863533e733f1eacb338bad96bce403a41f79abddb5/bk-singapore.png" /&#62;
&#60;img width="752" height="1077" width_o="752" height_o="1077" data-src="https://freight.cargo.site/t/original/i/199123a4b02baad75c73a6be480a9960153ba6e75eecf800d039e64cb05ad6d9/bk-spain.png" data-mid="249764087" border="0"  src="https://freight.cargo.site/w/752/i/199123a4b02baad75c73a6be480a9960153ba6e75eecf800d039e64cb05ad6d9/bk-spain.png" /&#62;


&#60;img width="2031" height="1050" width_o="2031" height_o="1050" data-src="https://freight.cargo.site/t/original/i/fc41e7c7ec15e4faca5cc5c88810f11cd88538bc9c93ee1ca0c2ea9539355fb8/sg-website.png" data-mid="249764217" border="0"  src="https://freight.cargo.site/w/1000/i/fc41e7c7ec15e4faca5cc5c88810f11cd88538bc9c93ee1ca0c2ea9539355fb8/sg-website.png" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/6982365bc64eef3633fca04b96f4ea008be4aac7c6cd44b727be2d9da511124f/102454978_3133662006691489_3205396876836732928_n.png" data-mid="249764319" border="0"  src="https://freight.cargo.site/w/800/i/6982365bc64eef3633fca04b96f4ea008be4aac7c6cd44b727be2d9da511124f/102454978_3133662006691489_3205396876836732928_n.png" /&#62;
&#60;img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/101e3a44ab0da692e37c07a8ba774cdc8d5f309edf88847e7732ee21a2cb1cd6/75371608_10157925655386284_6740852659202953374_n.png" data-mid="249764300" border="0"  src="https://freight.cargo.site/w/960/i/101e3a44ab0da692e37c07a8ba774cdc8d5f309edf88847e7732ee21a2cb1cd6/75371608_10157925655386284_6740852659202953374_n.png" /&#62;
&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/9f077f2d51b6e72274aef4d63e470a0116182faf0d138837ba9953e039f6af1a/IMG_0387.png" data-mid="249764271" border="0"  src="https://freight.cargo.site/w/750/i/9f077f2d51b6e72274aef4d63e470a0116182faf0d138837ba9953e039f6af1a/IMG_0387.png" /&#62;


	—
“The BK Royal Fashion Statement”

&#60;img width="2560" height="299" width_o="2560" height_o="299" data-src="https://freight.cargo.site/t/original/i/c2543d51bc66aaad28b778f5ed7c568721a0596a205f849cb6307b0a10b39f8c/HuffPost-white.png" data-mid="246468372" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/c2543d51bc66aaad28b778f5ed7c568721a0596a205f849cb6307b0a10b39f8c/HuffPost-white.png" /&#62;


Results


&#60;img width="2829" height="954" width_o="2829" height_o="954" data-src="https://freight.cargo.site/t/original/i/18205721387572a92133f548b343dfcbf3425a2d3fff0a653ecf1b62750c82a5/pr-white.png" data-mid="246468387" border="0"  src="https://freight.cargo.site/w/1000/i/18205721387572a92133f548b343dfcbf3425a2d3fff0a653ecf1b62750c82a5/pr-white.png" /&#62;


&#60;img width="2011" height="1032" width_o="2011" height_o="1032" data-src="https://freight.cargo.site/t/original/i/ec6663df0a5ece2b9233f8a198154934acba59bfe60630b304a2cd409d4751d4/att.zq-ZtS_kLdHtJ6i_F0KGRt9oTbq40tw-nYuI3fGw0TE.png" data-mid="249798877" border="0"  src="https://freight.cargo.site/w/1000/i/ec6663df0a5ece2b9233f8a198154934acba59bfe60630b304a2cd409d4751d4/att.zq-ZtS_kLdHtJ6i_F0KGRt9oTbq40tw-nYuI3fGw0TE.png" /&#62;

	
&#60;img width="4040" height="1551" width_o="4040" height_o="1551" data-src="https://freight.cargo.site/t/original/i/b3f70bec2d66f960f89e9953360a10728ee47e67ce2735e5897a6d9566c93e09/posts-copy-2.png" data-mid="249602682" border="0"  src="https://freight.cargo.site/w/1000/i/b3f70bec2d66f960f89e9953360a10728ee47e67ce2735e5897a6d9566c93e09/posts-copy-2.png" /&#62;

1.5 BILLION+&#38;nbsp;PEOPLE REACHED WORLDWIDE
15 BILLION+ TOTAL IMPRESSIONSTHE MOST SUCCESSFUL POST IN BK GERMANY’S HISTORY

THE MOST SUCCESSFUL POST BY GARBARZ &#38;amp; PARTNER


	And&#38;nbsp;how much&#38;nbsp;did all these cost?&#38;nbsp;

&#60;img width="2048" height="1527" width_o="2048" height_o="1527" data-src="https://freight.cargo.site/t/original/i/e59e265190ce99ea2ae18f887e85f3885dedc2e8096a33d71d68bfb128ca9d11/att.bThDUD2q-6WRly9BJ0ZJhme-IVKa-RpUn5dMVChyMGY.png" data-mid="249764695" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/e59e265190ce99ea2ae18f887e85f3885dedc2e8096a33d71d68bfb128ca9d11/att.bThDUD2q-6WRly9BJ0ZJhme-IVKa-RpUn5dMVChyMGY.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Space On Earth</title>
				
		<link>https://nianandtiago.com/Space-On-Earth</link>

		<pubDate>Mon, 23 Mar 2026 22:55:39 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/Space-On-Earth</guid>

		<description>
	
	
Brand ········· BRAC
Agency ······ Ogilvy Tokyo/Singapore


	Space 
On Earth
Refugee kids send a
message into space
	
 Since 2017, over 700,000 Rohingya have fled the ethnic cleansing in Myanmar and sought shelter in Bangladesh. Many of them are still living in camps, without a place to call home. Among them, around 500,000 are children. 

To draw worldwide attention to their plight, we helped these children ask for help from somewhere else -- as they can find no space on Earth.


	&#60;img width="566" height="187" width_o="566" height_o="187" data-src="https://freight.cargo.site/t/original/i/c67e3c3471f5da62b90c011a0867245b10ba827284cd1811592a68780760ee55/brac-award-logos-3.png" data-mid="249552426" border="0" data-scale="7" data-icon-mode src="https://freight.cargo.site/w/566/i/c67e3c3471f5da62b90c011a0867245b10ba827284cd1811592a68780760ee55/brac-award-logos-3.png" /&#62;
	

—

“Putting Faces To This Tragedy”


&#60;img width="1779" height="695" width_o="1779" height_o="695" data-src="https://freight.cargo.site/t/original/i/0ca1853af41292b8c6c4d30040bf23d2377d37c0cd4a961f2b9e1f7d0c7ec135/jean-white.png" data-mid="246422293" border="0" data-scale="5" data-icon-mode src="https://freight.cargo.site/w/1000/i/0ca1853af41292b8c6c4d30040bf23d2377d37c0cd4a961f2b9e1f7d0c7ec135/jean-white.png" /&#62;


&#60;img width="3009" height="1987" width_o="3009" height_o="1987" data-src="https://freight.cargo.site/t/original/i/1ab4a423424c175ac48b7bfd3c3db5b9cf337c68d5d218d8a205fa55720955e7/Bildschirmfoto-2023-03-02-at-18.07.19.png" data-mid="246421795" border="0"  src="https://freight.cargo.site/w/1000/i/1ab4a423424c175ac48b7bfd3c3db5b9cf337c68d5d218d8a205fa55720955e7/Bildschirmfoto-2023-03-02-at-18.07.19.png" /&#62;
&#60;img width="3034" height="2006" width_o="3034" height_o="2006" data-src="https://freight.cargo.site/t/original/i/1f338aa94f61e275e2f120469d804521261614f6799ebee1a4666c55d0d5993b/Bildschirmfoto-2023-03-02-at-18.08.12.png" data-mid="246421797" border="0"  src="https://freight.cargo.site/w/1000/i/1f338aa94f61e275e2f120469d804521261614f6799ebee1a4666c55d0d5993b/Bildschirmfoto-2023-03-02-at-18.08.12.png" /&#62;
&#60;img width="3037" height="1998" width_o="3037" height_o="1998" data-src="https://freight.cargo.site/t/original/i/09c013a3c4ba4ab5efbe583da8acc52dc67ac08f430a970dde3318c95fd02f64/Bildschirmfoto-2023-03-02-at-18.07.48.png" data-mid="246421796" border="0"  src="https://freight.cargo.site/w/1000/i/09c013a3c4ba4ab5efbe583da8acc52dc67ac08f430a970dde3318c95fd02f64/Bildschirmfoto-2023-03-02-at-18.07.48.png" /&#62;
&#60;img width="3034" height="2004" width_o="3034" height_o="2004" data-src="https://freight.cargo.site/t/original/i/4794ce9e731cb041f02b79d09d73e31e7e1fa97ef690bcf08ce7f605c29f5f3d/Bildschirmfoto-2023-03-02-at-18.08.39.png" data-mid="246421798" border="0"  src="https://freight.cargo.site/w/1000/i/4794ce9e731cb041f02b79d09d73e31e7e1fa97ef690bcf08ce7f605c29f5f3d/Bildschirmfoto-2023-03-02-at-18.08.39.png" /&#62;
&#60;img width="3568" height="1998" width_o="3568" height_o="1998" data-src="https://freight.cargo.site/t/original/i/1c262f1823a71dfbb4d627e70d4d2b68c62c8a1746693bb0d5ce8846ce5f6ebf/Bildschirmfoto-2023-03-02-at-18.30.51.png" data-mid="246421800" border="0"  src="https://freight.cargo.site/w/1000/i/1c262f1823a71dfbb4d627e70d4d2b68c62c8a1746693bb0d5ce8846ce5f6ebf/Bildschirmfoto-2023-03-02-at-18.30.51.png" /&#62;
&#60;img width="3556" height="1996" width_o="3556" height_o="1996" data-src="https://freight.cargo.site/t/original/i/5841af2d0b4692c4c6e932901fe80c1abe42c93bef467c2d5dedd7c5fc5e01c4/Bildschirmfoto-2023-03-02-at-18.31.46.png" data-mid="246421801" border="0"  src="https://freight.cargo.site/w/1000/i/5841af2d0b4692c4c6e932901fe80c1abe42c93bef467c2d5dedd7c5fc5e01c4/Bildschirmfoto-2023-03-02-at-18.31.46.png" /&#62;


—
“Keeping The Issue Alive 
In International Conscience”


&#60;img width="1779" height="695" width_o="1779" height_o="695" data-src="https://freight.cargo.site/t/original/i/de861019ca91c3966b1e9f9abf027ac36febd0841e71dda312d265cc23169a01/baronese-white.png" data-mid="246422299" border="0" data-scale="5" data-icon-mode src="https://freight.cargo.site/w/1000/i/de861019ca91c3966b1e9f9abf027ac36febd0841e71dda312d265cc23169a01/baronese-white.png" /&#62;


Bringing the cause to European ParliamentTo keep the Rohingya Crisis on the agenda of policy makers, BRAC hosted an exhibition of the #SpaceOnEarth campaign, at the European Parliament building in Brussels on 7th-8th January 2019, sparking discussions among Parliament Members.


Social Conversations:&#38;nbsp;
The campaign stroke a chord with people. Many helped to share our message on social media.
	

&#60;img width="4040" height="1465" width_o="4040" height_o="1465" data-src="https://freight.cargo.site/t/original/i/f3da24e9efa422b7b947cad3fc4bd8a70b029c647670dbdcf0f16e7cb4502ff8/brac-post-copy-2.png" data-mid="249766558" border="0"  src="https://freight.cargo.site/w/1000/i/f3da24e9efa422b7b947cad3fc4bd8a70b029c647670dbdcf0f16e7cb4502ff8/brac-post-copy-2.png" /&#62;


$1M+&#38;nbsp;EARNED MEDIA

BRAC’S SITE TRAFFIC INCREASED 350%DONATIONS INCREASED 400%


</description>
		
	</item>
		
		
	<item>
		<title>The Art Of Procrastination</title>
				
		<link>https://nianandtiago.com/The-Art-Of-Procrastination</link>

		<pubDate>Fri, 13 Mar 2026 16:29:59 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/The-Art-Of-Procrastination</guid>

		<description>
	
	
Brand ········· Somat
Agency ······ HeimatTBWA Berlin


	Master the Art Of
Procrastination


&#38;nbsp;Dirty dishes? Nah. A work of art.

	No one likes washing dishes. That’s why we always put it off. But the more we procrastinate, the harder it gets to remove the residues.

Somat 5in1 can thoroughly clean food stains dried up to 72 hours. That’s 72 hours of freedom to procrastinate! Just enjoy your life, and leave the dishes to Somat.


&#60;img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/3b0dda584af1a18d3e621a72f4333adae011ef6172ad86963ec1f529f0d53bca/image.jpg" data-mid="249803012" border="0"  src="https://freight.cargo.site/w/1000/i/3b0dda584af1a18d3e621a72f4333adae011ef6172ad86963ec1f529f0d53bca/image.jpg" /&#62;
&#60;img width="3024" height="1696" width_o="3024" height_o="1696" data-src="https://freight.cargo.site/t/original/i/cfd4e32015540eb593b59bd9cd12fabb543785b4f0890a590956681a870bb5f4/Screenshot-2026-06-24-at-22.51.06.png" data-mid="249781799" border="0"  src="https://freight.cargo.site/w/1000/i/cfd4e32015540eb593b59bd9cd12fabb543785b4f0890a590956681a870bb5f4/Screenshot-2026-06-24-at-22.51.06.png" /&#62;
&#60;img width="3024" height="1702" width_o="3024" height_o="1702" data-src="https://freight.cargo.site/t/original/i/dab646565b12cd6611e63a7ad91bd4abfc99bcc02a8192ad447da1a1fb6732b0/Screenshot-2026-06-24-at-22.51.27.png" data-mid="249781798" border="0"  src="https://freight.cargo.site/w/1000/i/dab646565b12cd6611e63a7ad91bd4abfc99bcc02a8192ad447da1a1fb6732b0/Screenshot-2026-06-24-at-22.51.27.png" /&#62;
&#60;img width="3024" height="1692" width_o="3024" height_o="1692" data-src="https://freight.cargo.site/t/original/i/dcecb1191497772be32520f7321b406f328a10e273fdfdb2f84f5b8ead6e0e07/Screenshot-2026-06-24-at-22.52.13.png" data-mid="249781797" border="0"  src="https://freight.cargo.site/w/1000/i/dcecb1191497772be32520f7321b406f328a10e273fdfdb2f84f5b8ead6e0e07/Screenshot-2026-06-24-at-22.52.13.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>The Most Illegal Beer</title>
				
		<link>https://nianandtiago.com/The-Most-Illegal-Beer</link>

		<pubDate>Tue, 16 Jun 2026 12:35:50 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/The-Most-Illegal-Beer</guid>

		<description>
	
	
Brand ········· Muschicraft
Agency ······ HeimatTBWA Berlin


	The Most 
Illegal Beer

Made of gender injustice, 
against gender injustice&#38;nbsp;
	In over 1/3 countries worldwide, there are still laws prohibiting women from doing things that men are allowed to do.
The feminist beer brand Muschicraft, which translates as “Pussy Power”, stepped up to spotlight and challenge such widely existing gender injustices -- 
With a beer that breaks the laws from over 50 countries, simply because it’s made by women.


	&#60;img width="1696" height="210" width_o="1696" height_o="210" data-src="https://freight.cargo.site/t/original/i/6c087f8cfbbe8fcc19f2d5c4d4bd18a8863902e55695824667f764152fb31f7d/TMIB-award-logos-3.png" data-mid="249554066" border="0" data-scale="8" data-icon-mode src="https://freight.cargo.site/w/1000/i/6c087f8cfbbe8fcc19f2d5c4d4bd18a8863902e55695824667f764152fb31f7d/TMIB-award-logos-3.png" /&#62;
	

	—


“The Audacity!”

&#60;img width="425" height="193" width_o="425" height_o="193" data-src="https://freight.cargo.site/t/original/i/12a19efb5f89311b4386380f34e429ffc5775da6baa6412e05f4f8b0aab38e66/taxi-white.png" data-mid="249498211" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/425/i/12a19efb5f89311b4386380f34e429ffc5775da6baa6412e05f4f8b0aab38e66/taxi-white.png" /&#62;


Women from around the world came together to make this beer, intentionally violating the sexist laws from their countries of origin, doing the very things that are forbidden for them but allowed for men.


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4a0902db9a3e4adbd75231938ac58238accf1ce6c351be1dcd833cd27deba7f1/step-wall-5.jpg" data-mid="249902893" border="0"  src="https://freight.cargo.site/w/1000/i/4a0902db9a3e4adbd75231938ac58238accf1ce6c351be1dcd833cd27deba7f1/step-wall-5.jpg" /&#62;
&#60;img width="3000" height="1680" width_o="3000" height_o="1680" data-src="https://freight.cargo.site/t/original/i/5c6abb927cd22d338b09cb57fdbff3a2a276fc64938eaf5e6cef4c1b8694558b/mugshots.jpg" data-mid="249798793" border="0"  src="https://freight.cargo.site/w/1000/i/5c6abb927cd22d338b09cb57fdbff3a2a276fc64938eaf5e6cef4c1b8694558b/mugshots.jpg" /&#62;


	—
“A Rebellious Manifesto”

&#60;img width="4570" height="2083" width_o="4570" height_o="2083" data-src="https://freight.cargo.site/t/original/i/40f9028909e777fc8f6ba3eea42c65a71ea5fccd291ac03e628073692e8d4bfc/Business-Punk-Logo-white.png" data-mid="249498213" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/1000/i/40f9028909e777fc8f6ba3eea42c65a71ea5fccd291ac03e628073692e8d4bfc/Business-Punk-Logo-white.png" /&#62;

	
 The beer was sold online and in a diversity of bars, shops, supermarkets, events, etc., with its story printed on the label. Even competitors like BrewDog and BRLO sold the beer in their stores. Sales raised money for Women For Women International. 


&#60;img width="3226" height="1812" width_o="3226" height_o="1812" data-src="https://freight.cargo.site/t/original/i/d8dfa8ab5973732a4c04a802b6981cf9477953c3dbc590477607fb4c7222ad6d/Screenshot-2024-03-19-at-16.26.png" data-mid="249790970" border="0"  src="https://freight.cargo.site/w/1000/i/d8dfa8ab5973732a4c04a802b6981cf9477953c3dbc590477607fb4c7222ad6d/Screenshot-2024-03-19-at-16.26.png" /&#62;
&#60;img width="3444" height="1934" width_o="3444" height_o="1934" data-src="https://freight.cargo.site/t/original/i/fd96cbc0882d9525f46a78b0dc4c86b251bcb70a8377548a4e298e4ca9905c32/Screenshot-2024-04-15-at-10.44.png" data-mid="249791260" border="0"  src="https://freight.cargo.site/w/1000/i/fd96cbc0882d9525f46a78b0dc4c86b251bcb70a8377548a4e298e4ca9905c32/Screenshot-2024-04-15-at-10.44.png" /&#62;
&#60;img width="3440" height="1930" width_o="3440" height_o="1930" data-src="https://freight.cargo.site/t/original/i/1d3d92be7f46ade8d33ed537ff3ddd8df8e148cd036adc76f740e3c4b4d1da92/Screenshot-2024-04-11-at-23.51.png" data-mid="249791266" border="0"  src="https://freight.cargo.site/w/1000/i/1d3d92be7f46ade8d33ed537ff3ddd8df8e148cd036adc76f740e3c4b4d1da92/Screenshot-2024-04-11-at-23.51.png" /&#62;
&#60;img width="3213" height="1808" width_o="3213" height_o="1808" data-src="https://freight.cargo.site/t/original/i/92426c283adf8c8ea87cbb201966045174defa7590030704e61c93936dd91a6e/Screenshot-2024-04-09-at-13.41.png" data-mid="249791281" border="0"  src="https://freight.cargo.site/w/1000/i/92426c283adf8c8ea87cbb201966045174defa7590030704e61c93936dd91a6e/Screenshot-2024-04-09-at-13.41.png" /&#62;
&#60;img width="3203" height="1802" width_o="3203" height_o="1802" data-src="https://freight.cargo.site/t/original/i/bbb30c5b276139281dfc99025fa06c3d4d9f1aed661f9a765d7618f1e89a1c1d/Screenshot-2024-04-05-at-03.15.png" data-mid="249791284" border="0"  src="https://freight.cargo.site/w/1000/i/bbb30c5b276139281dfc99025fa06c3d4d9f1aed661f9a765d7618f1e89a1c1d/Screenshot-2024-04-05-at-03.15.png" /&#62;
&#60;img width="3207" height="1804" width_o="3207" height_o="1804" data-src="https://freight.cargo.site/t/original/i/7046872d3cf6302e371cb415ef273907407126a132bdac449cd8a81da1507094/Screenshot-2024-04-18-at-17.23.png" data-mid="249791290" border="0"  src="https://freight.cargo.site/w/1000/i/7046872d3cf6302e371cb415ef273907407126a132bdac449cd8a81da1507094/Screenshot-2024-04-18-at-17.23.png" /&#62;
&#60;img width="3440" height="1932" width_o="3440" height_o="1932" data-src="https://freight.cargo.site/t/original/i/39f6e3ed135a558f1362b3c2815aa75ad1f1226354c55628b4630073ee72c578/Screenshot-2024-04-23-at-15.25.png" data-mid="249791293" border="0"  src="https://freight.cargo.site/w/1000/i/39f6e3ed135a558f1362b3c2815aa75ad1f1226354c55628b4630073ee72c578/Screenshot-2024-04-23-at-15.25.png" /&#62;
&#60;img width="3440" height="1932" width_o="3440" height_o="1932" data-src="https://freight.cargo.site/t/original/i/0b0dc9322e4b2355e932aa5e0bd3d1f2c0b180c5c4d2544b7daf9026095feb66/Screenshot-2024-04-23-at-15.28.png" data-mid="249791308" border="0"  src="https://freight.cargo.site/w/1000/i/0b0dc9322e4b2355e932aa5e0bd3d1f2c0b180c5c4d2544b7daf9026095feb66/Screenshot-2024-04-23-at-15.28.png" /&#62;
&#60;img width="3444" height="1934" width_o="3444" height_o="1934" data-src="https://freight.cargo.site/t/original/i/f1155dcf2107894174e7eb25287952051b81aeca75410c7b77a4839f01535cb0/Screenshot-2024-04-23-at-15.34.png" data-mid="249791449" border="0"  src="https://freight.cargo.site/w/1000/i/f1155dcf2107894174e7eb25287952051b81aeca75410c7b77a4839f01535cb0/Screenshot-2024-04-23-at-15.34.png" /&#62;
&#60;img width="3871" height="2177" width_o="3871" height_o="2177" data-src="https://freight.cargo.site/t/original/i/5b5b06fabc928fa4d25d70414d9a52f9571020d9214932b37d40195b421a1d6f/2_TMIB_Beer_2.png" data-mid="249790859" border="0"  src="https://freight.cargo.site/w/1000/i/5b5b06fabc928fa4d25d70414d9a52f9571020d9214932b37d40195b421a1d6f/2_TMIB_Beer_2.png" /&#62;
&#60;img width="3432" height="1928" width_o="3432" height_o="1928" data-src="https://freight.cargo.site/t/original/i/b1d48e9357cc0bcaefad4683a54b34cdae7f0b99585ad0216a724859f0f20a55/Screenshot-2024-04-23-at-17.39.png" data-mid="249791455" border="0"  src="https://freight.cargo.site/w/1000/i/b1d48e9357cc0bcaefad4683a54b34cdae7f0b99585ad0216a724859f0f20a55/Screenshot-2024-04-23-at-17.39.png" /&#62;
&#60;img width="3186" height="1792" width_o="3186" height_o="1792" data-src="https://freight.cargo.site/t/original/i/835b496ad49e4c061640d2120648cbd3a476190d697e8bb73d488c8e802a03ef/Screenshot-2024-04-05-at-03.25.png" data-mid="249791282" border="0"  src="https://freight.cargo.site/w/1000/i/835b496ad49e4c061640d2120648cbd3a476190d697e8bb73d488c8e802a03ef/Screenshot-2024-04-05-at-03.25.png" /&#62;


	—
“Revolutionary Beer”

&#60;img width="2560" height="640" width_o="2560" height_o="640" data-src="https://freight.cargo.site/t/original/i/ffc1c2a51db5d5e0349e02356103417b1cca340747ee23b2b7acec473ae29b21/Playboy-white.png" data-mid="249498214" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/1000/i/ffc1c2a51db5d5e0349e02356103417b1cca340747ee23b2b7acec473ae29b21/Playboy-white.png" /&#62;


Results


 The Most Illegal Beer generated organic buzz all over the world, amassing coverage and sparking discussions, even in countries with laws broken by the beer, such as Italy, Russia, China, Ukraine and the US.


&#60;img width="2826" height="954" width_o="2826" height_o="954" data-src="https://freight.cargo.site/t/original/i/5c7c421683a498b08ff4cec9bf5336ab0528bd8818879096d020e0ea44bc8ffd/TMIB-pr-white.png" data-mid="249498217" border="0"  src="https://freight.cargo.site/w/1000/i/5c7c421683a498b08ff4cec9bf5336ab0528bd8818879096d020e0ea44bc8ffd/TMIB-pr-white.png" /&#62;


&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/65593fb53fd515c2e8f7a7f880ac56173922e5442545cc6648859aa781cbaf70/9cfb8179-289e-49b4-b105-529a2323fa29_10.gif" data-mid="249498179" border="0"  src="https://freight.cargo.site/w/270/i/65593fb53fd515c2e8f7a7f880ac56173922e5442545cc6648859aa781cbaf70/9cfb8179-289e-49b4-b105-529a2323fa29_10.gif" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/2b5d08ce3832382e19d912004b8006a516119357244a04c6621823e3f9ed3465/9cfb8179-289e-49b4-b105-529a2323fa29_15.gif" data-mid="249498201" border="0"  src="https://freight.cargo.site/w/270/i/2b5d08ce3832382e19d912004b8006a516119357244a04c6621823e3f9ed3465/9cfb8179-289e-49b4-b105-529a2323fa29_15.gif" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/4b4c9f05ad306596e4eb5883d20d2dd3e7c39145597703a8eabd8f5a6ced68df/9cfb8179-289e-49b4-b105-529a2323fa29_13.gif" data-mid="249498181" border="0"  src="https://freight.cargo.site/w/270/i/4b4c9f05ad306596e4eb5883d20d2dd3e7c39145597703a8eabd8f5a6ced68df/9cfb8179-289e-49b4-b105-529a2323fa29_13.gif" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/60c5c0038b2e98145f8490fb5ba73ea4fd94502d84322adfc09656ecd50b706d/9cfb8179-289e-49b4-b105-529a2323fa29_11.gif" data-mid="249498180" border="0"  src="https://freight.cargo.site/w/270/i/60c5c0038b2e98145f8490fb5ba73ea4fd94502d84322adfc09656ecd50b706d/9cfb8179-289e-49b4-b105-529a2323fa29_11.gif" /&#62;

	
	&#60;img width="4040" height="1448" width_o="4040" height_o="1448" data-src="https://freight.cargo.site/t/original/i/b3354bb254bb35a3a81ef6e2088f9f95b1bdcbc48a38ada5f97fe38648aaef00/posts-horizontal-3.png" data-mid="249766797" border="0"  src="https://freight.cargo.site/w/1000/i/b3354bb254bb35a3a81ef6e2088f9f95b1bdcbc48a38ada5f97fe38648aaef00/posts-horizontal-3.png" /&#62;


1.68B+ REACH€‎3.4M+ EARNED MEDIA


+4000% BRAND MENTIONS
+1571% SOCIAL ENGAGEMENT


+290%&#38;nbsp;ONLINE CONVERSATIONS ABOUT
UNEQUAL LAWS


</description>
		
	</item>
		
		
	<item>
		<title>Welcome To Your Bubble</title>
				
		<link>https://nianandtiago.com/Welcome-To-Your-Bubble</link>

		<pubDate>Tue, 03 Jan 2023 14:49:32 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/Welcome-To-Your-Bubble</guid>

		<description>
	
	
Brand ········· Strepsils
Agency ······ Havas Germany


	Welcome To Your Bubble
A dystopic warning about the
future of antibiotic overuse
	

Antibiotics have no effect against sore throat in 8/10 cases. Yet people still go for antibiotic solutions instead of using symptom treatments like Strepsils — which contributes to antibiotic overuse and boosts bacterial resistance. When antibiotics stop working, a small scratch will suffice to kill.In Strepsil’s first ever brand PSA, we warned about a future of overprotection and isolation, urging people to use antibiotics only when necessary.


&#60;img width="1340" height="947" width_o="1340" height_o="947" data-src="https://freight.cargo.site/t/original/i/c0f4509b04ca3f1405ecebbebdb36796d8aaad42917378719928654a36daff60/strep5-1.jpg" data-mid="170437225" border="0"  src="https://freight.cargo.site/w/1000/i/c0f4509b04ca3f1405ecebbebdb36796d8aaad42917378719928654a36daff60/strep5-1.jpg" /&#62;
&#60;img width="1340" height="947" width_o="1340" height_o="947" data-src="https://freight.cargo.site/t/original/i/e46c83f1d0b915729f1cf371634d35f0d0e9763457c0112276a2ab65b5043196/Fleming_Adl_Motifs_Rose_1340_c.jpg" data-mid="170437229" border="0"  src="https://freight.cargo.site/w/1000/i/e46c83f1d0b915729f1cf371634d35f0d0e9763457c0112276a2ab65b5043196/Fleming_Adl_Motifs_Rose_1340_c.jpg" /&#62;
&#60;img width="3024" height="1286" width_o="3024" height_o="1286" data-src="https://freight.cargo.site/t/original/i/5a6500513dad2916148993ee8b319d9ab0ad9605cb51e68fe3f32a37a6fbd0f2/soccer-kid2.png" data-mid="246268243" border="0"  src="https://freight.cargo.site/w/1000/i/5a6500513dad2916148993ee8b319d9ab0ad9605cb51e68fe3f32a37a6fbd0f2/soccer-kid2.png" /&#62;
&#60;img width="1340" height="947" width_o="1340" height_o="947" data-src="https://freight.cargo.site/t/original/i/8fa69d82c18852815a3eec5e6ea7fe92d1e24bea30a1182ca57a15d8298ac364/strep4-1.jpg" data-mid="170437261" border="0"  src="https://freight.cargo.site/w/1000/i/8fa69d82c18852815a3eec5e6ea7fe92d1e24bea30a1182ca57a15d8298ac364/strep4-1.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Find Your Wonder</title>
				
		<link>https://nianandtiago.com/Find-Your-Wonder</link>

		<pubDate>Tue, 03 Jan 2023 14:52:55 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/Find-Your-Wonder</guid>

		<description>
	
	
Brand ········· M7
Agency ······ Havas Germany


	Find Your
Wonder

For all different TV 
watchers in the world
	M7 cable TV wanted to unify all its sub-brands in Europe and relaunch as one single brand.&#38;nbsp;
This campaign helped the agency win this client in this international pitch, and was the first work the agency produced for them.The campaign was aired in 5 &#38;nbsp;European countries: Germany, Netherlands, Austria, Czech Republic &#38;amp; Belgium.

	
&#60;img width="3360" height="1892" width_o="3360" height_o="1892" data-src="https://freight.cargo.site/t/original/i/9c7a27f889b0544c41540728652db14199456f08cf46ae6f9adbef14e58b039f/Screen-Shot-2018-05-24-at-23.10.06.png" data-mid="249766476" border="0"  src="https://freight.cargo.site/w/1000/i/9c7a27f889b0544c41540728652db14199456f08cf46ae6f9adbef14e58b039f/Screen-Shot-2018-05-24-at-23.10.06.png" /&#62;
&#60;img width="3360" height="1880" width_o="3360" height_o="1880" data-src="https://freight.cargo.site/t/original/i/8a486cab8ea20a65a1c860dee02e1630dad637e409b0bd63a420a072fdb7ebd3/Screen-Shot-2018-05-24-at-23.13.04.png" data-mid="249766480" border="0"  src="https://freight.cargo.site/w/1000/i/8a486cab8ea20a65a1c860dee02e1630dad637e409b0bd63a420a072fdb7ebd3/Screen-Shot-2018-05-24-at-23.13.04.png" /&#62;
&#60;img width="3360" height="1884" width_o="3360" height_o="1884" data-src="https://freight.cargo.site/t/original/i/d2cfe15b1749f098aa3a437e78059515ebba1ee8a7a09271c4b1c40160926cfe/Screen-Shot-2018-05-24-at-23.15.09.png" data-mid="249766493" border="0"  src="https://freight.cargo.site/w/1000/i/d2cfe15b1749f098aa3a437e78059515ebba1ee8a7a09271c4b1c40160926cfe/Screen-Shot-2018-05-24-at-23.15.09.png" /&#62;
&#60;img width="3360" height="1890" width_o="3360" height_o="1890" data-src="https://freight.cargo.site/t/original/i/78cb070805aa6315858d4a080840a3d22d0ecee37cb37474d6490b740000e175/Screen-Shot-2018-05-24-at-23.14.14.png" data-mid="249766484" border="0"  src="https://freight.cargo.site/w/1000/i/78cb070805aa6315858d4a080840a3d22d0ecee37cb37474d6490b740000e175/Screen-Shot-2018-05-24-at-23.14.14.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Electric Thrill</title>
				
		<link>https://nianandtiago.com/Electric-Thrill</link>

		<pubDate>Tue, 03 Jan 2023 14:50:55 +0000</pubDate>

		<dc:creator>Nian &#38; Tiago</dc:creator>

		<guid isPermaLink="true">https://nianandtiago.com/Electric-Thrill</guid>

		<description>
	
	
Brand ········· BMW
Agency ······ Jung von Matt


	Electric Thrill

Global campaign for BMW’s 
entire electric range
	The first BMW campaign to introduce its entire range of electric vehicles to the world.The film is produced in close creative collaboration with directors James F. Corton and Paul Mignot.&#38;nbsp;
	

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&#60;img width="3584" height="2026" width_o="3584" height_o="2026" data-src="https://freight.cargo.site/t/original/i/abfd3113dc94899a7c5e789c2868b4b521bd9063016568718844d1f72f05cfc9/Bildschirmfoto-2023-03-24-at-14.54.28.png" data-mid="172960170" border="0"  src="https://freight.cargo.site/w/1000/i/abfd3113dc94899a7c5e789c2868b4b521bd9063016568718844d1f72f05cfc9/Bildschirmfoto-2023-03-24-at-14.54.28.png" /&#62;


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