Brand ········· Burger King
Agency ······ Grabarz & Partner
The Spoiler
Whopper
Whopper
Will you spoil your beloved
film for a Whopper?
Will you spoil your beloved
film for a Whopper?
When the last film of the most famous space saga was coming out, many brands were paying big bucks for sponsorships.
Burger King did something wildly different, tapping into this global cultural phenomenon in the most unexpected way, while putting people’s Whopper love to the ultimate test.
Burger King did something wildly different, tapping into this global cultural phenomenon in the most unexpected way, while putting people’s Whopper love to the ultimate test.
—
“J.J. Abram’s Worst Fast Food Nightmare”
Digital Experience
A voice-activated coupon was placed in the BK app. People had to read out the spoilers to the app, which was checked in real time by voice recognition technology. Only correct reading unlocks a free Whopper.
A voice-activated coupon was placed in the BK app. People had to read out the spoilers to the app, which was checked in real time by voice recognition technology. Only correct reading unlocks a free Whopper.
—
“A Bittersweet Dilemma”
Spoiler Restaurant
The restaurant served free food, but everything in there contained brutal spoilers of the film, carefully phrased to avoid copyright issues. Other than regular customers, fans of the saga were specially invited to the store. Everyone was warned before entering.
The restaurant served free food, but everything in there contained brutal spoilers of the film, carefully phrased to avoid copyright issues. Other than regular customers, fans of the saga were specially invited to the store. Everyone was warned before entering.
Online Film
The 360-degree in-store “spoiler experience” was made into an entertaining online film, released in two versions: “Spoiler version” and “Safe version”.
The 360-degree in-store “spoiler experience” was made into an entertaining online film, released in two versions: “Spoiler version” and “Safe version”.
—
“Either A Completely Genius Idea
Or Something From The Pits Of Hell”
Results
And how did Lucas Film React?
