Brand ········· Burger King
Agency ······ Grabarz & Partner

Spoiler Whopper

Will you have your
beloved film spoiled for
your beloved Whopper?

When the last film of the most famous space saga was coming out, many brands were paying big bucks for sponsorships, just to jump on the hype.

Burger King did something wildly different, tapping into the global pop culture in the most unexpected way, while putting people’s Whopper love to the ultimate test.

“J.J. Abram’s Worst
Fast Food Nightmare”

Digital Experience

A voice-activated coupon was placed in the BK app. People had to read out spoilers to the app, which was checked in real time by voice recognition technology. Only correct reading, proving the person really got the spoilers, would unlock a free Whopper.

“A Bittersweet Dilemma”

Spoiler Restaurant

The special restaurant served free food, but everything in there contained brutal spoilers of the film, carefully phrased to avoid copyright issues. Fans of the saga, in addition to regular customers, were specially invited. All people were warned before entering.

Online Film

This 360-degree in-store “spoiler experience” was made into an entertaining film, and widely spread online. We launched the film in two versions: “spoiler version” and “safe version”. Check out the spoiler version below.