Brand ········· BRAC
Agency ······ Ogilvy Tokyo/Singapore
Space
On Earth
On Earth
Refugee kids send a
message into space
Refugee kids send a
message into space
Since 2017, over 700,000 Rohingya have fled the ethnic cleansing in Myanmar and sought shelter in Bangladesh. Many of them are still living in camps, without a place to call home. Among them, around 500,000 are children.
To draw worldwide attention to their plight, we helped these children ask for help from somewhere else -- as they can find no space on Earth.
To draw worldwide attention to their plight, we helped these children ask for help from somewhere else -- as they can find no space on Earth.
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“Putting Faces To This Tragedy”
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“Keeping The Issue Alive
In International Conscience”
Bringing the cause to European Parliament
To keep the Rohingya Crisis on the agenda of policy makers, BRAC hosted an exhibition of the #SpaceOnEarth campaign, at the European Parliament building in Brussels on 7th-8th January 2019, sparking discussions among Parliament Members.
Social Conversations:
The campaign stroke a chord with people. Many helped to share our message on social media.
