Brand ········· BRAC
Agency ······ Ogilvy Tokyo/Singapore
Space On Earth
Refugee kids send a
desperate outcry for help
into the outer space
desperate outcry for help
into the outer space
The Rohingya plight is the world's fastest growing refugee crisis. Since 2017, over 700,000 Rohingya have fled the ethnic cleansing in Myanmar, and sought shelter in neighbouring Bangladesh. Even to the present, many of them are still living in camps and haven’t found a place that they can call home. Among them, around 500,000 are children.
To draw worldwide attention to this heart-wrenching topic, we helped these disappointed children to ask for help from somewhere else, as they can find no space on the Earth.
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To draw worldwide attention to this heart-wrenching topic, we helped these disappointed children to ask for help from somewhere else, as they can find no space on the Earth.
“Putting Faces To
This Tragedy”
“Keeping The Issue Alive
In International Conscience”
Bringing the cause to European Parliament
To keep the Rohingya Crisis on the agenda of policy makers, BRAC hosted an exhibition at the European Parliament building in Brussels on 7th-8th January 2019, which featured the #SpaceOnEarth campaign, along with the artwork from British artist Hannah Rose Thomas. The exhibition sparked discussions among Members of European Parliament (MEP).
SOCIAL CONVERSATIONS
Social Conversations
The campaign stroke a chord with people. Many are helping to share our message on social media.
