Brand ········· Burger King
Agency ······ Grabarz & Partner
Social-Distancing
Crown
Crown
Reimagine the
King’s iconic
crown for the pandemic
crown for the pandemic
When COVID-19 broke out in Germany, the entire country went into lockdown. All stores were required to close, leaving only delivery and drive-in services.
As the restrictions began to ease, Burger King wanted to announce the reopening of their restaurants, and at the same time help customers keep a safe distance from each other.
This idea aimed to add some humour to social distancing policies, and bring smiles to people at this stressful time.
As the restrictions began to ease, Burger King wanted to announce the reopening of their restaurants, and at the same time help customers keep a safe distance from each other.
This idea aimed to add some humour to social distancing policies, and bring smiles to people at this stressful time.
“A Creative New Way
To Keep Customers
Socially Distant”
We started with a simple post:
And the Internet loved it ...
“Now You Can
Social Distance And
Feel
Like
Royalty
At The Same Time”
Overwhelmed with requests from all over the world, we gave people a DIY guide, so everyone can build the giant crown by themselves.
And build it they did.
“BK Accessories,
Now Suitable For
Social Distancing”
Burger King of different countries around the globe embraced this idea. Some even turned it into a promotional activation for its own store reopening.
“The BK Royal
Fashion Statement”
Results
OVER 1.5 BILLION PEOPLE REACHED WORLDWIDE
OVER 15 BILLION TOTAL IMPRESSIONS
THE MOST SUCCESSFUL POST IN BK GERMANY’S HISTORY
THE MOST SUCCESSFUL POST BY GARBARZ & PARTNER
And how much did all these cost?
