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Brand ········· Burger King
Agency ······ Grabarz & Partner


Social-Distancing
Crown


Reimagining the King’s iconic
crown for the pandemic

When the COVID lockdown restrictions began to ease, Burger King Germany wanted to announce the reopening of their restaurants, and help customers keep a safe distance from each other in store.

This idea aimed to add some humour to social distancing policies, and bring smiles to people during the stressful time.











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“A Creative New Way To Keep
Customers Socially Distant”









We started with a simple post:






And the Internet loved it ...








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“Now You Can Social Distance And
Feel Like Royalty At The Same Time”











Overwhelmed with requests from all over the world, we gave people a DIY guide, so everyone can build the giant crown by themselves.







And build it they did.







—

“BK Accessories, Now Suitable
For Social Distancing”








Burger King of different countries embraced this idea.
Some even used the activation for its own store reopening.










—

“The BK Royal Fashion Statement”








Results

















1.5 BILLION+ PEOPLE REACHED WORLDWIDE
15 BILLION+ TOTAL IMPRESSIONS
THE MOST SUCCESSFUL POST IN BK GERMANY’S HISTORY
THE MOST SUCCESSFUL POST BY GARBARZ & PARTNER






And how much did all these cost?