Brand ········· Foster’s
Agency ······ Publicis London
Love You
Cans
Cans
Turning names on cans
into the love
language
between mates
8M middle-aged British men feel lonely at least once a week. And while 61% of them feel awkward reaching out to their mate, 59% find it easier to bond over affectionate insults.
That’s why Foster’s launched a unique series of cans to help them reconnect, taking out its iconic wordmark to make way for common rude nicknames among British mates.
Order your mate a can with their “name” on it, at loveyoucans.com. 2 free pints on us.
That’s why Foster’s launched a unique series of cans to help them reconnect, taking out its iconic wordmark to make way for common rude nicknames among British mates.
Order your mate a can with their “name” on it, at loveyoucans.com. 2 free pints on us.
—
“Taken ‘This Drink’s Got Your Name
On It’ To A Whole New Level”
OOH:
Inviting the nation’s
mates to reconnect
with Love You Cans
(London, Manchester,
Newcastle, Cardiff)
—
“Speak To The Love Language Of Mates”
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“Speak To The Love Language Of Mates”
Influencer Activation: Tactical collaborations to target the message at our blokes
—
“The Insult Isn’t The Barrier To Connection.
It’s The Catalyst.”
Results
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The cans were sold out in 8 hours.
![]()
The cans were sold out in 8 hours.
