Brand ········· Burger King
Agency ······ Grabarz & Partner


Carnivorous Test

The most natural spokesperon
for planet-based meat

When tasked with a small social media film to show Germany that BK’s new plant-based nuggets taste as good as real meat, we turned to an unexpected spokesperson on meat-eating: the carnivorous plant.

The result? Our nugget tastes so much like real meat, that it even turned a meat-eating plant into a cannibal.












And then, we got on JOE LA POMPE for the first time.